What is Hypergamy

Hypergamy is one of those words that gets thrown around online like it’s a scientific law, a dating “gotcha”, or proof that modern relationships are doomed. I’ve seen it used to explain everything from why a first date fizzles to why someone leaves a perfectly decent partner. The truth is a lot simpler - and a lot more useful.

At its core, hypergamy means choosing a partner with higher status than yourself. “Status” can mean money, education, social standing, lifestyle, confidence, looks, popularity, network, ambition - whatever a person personally ranks as “up”.

That’s the clean definition. The messy part is how people interpret it in real life.

Where the idea comes from

The term shows up in anthropology and sociology to describe marriage patterns. Historically, status and security mattered because life was harsher and options were limited. Pairing “up” could mean better survival odds, better resources, and better outcomes for children.

Fast-forward to today and nobody is marrying the blacksmith because winter’s coming. But the instinct to move towards what looks like advantage hasn’t disappeared - it’s just been modernised. Instead of “land and cattle”, it might be “career trajectory and lifestyle”. Instead of “family name”, it might be “social proof and confidence”.

What hypergamy looks like in modern dating

Hypergamy isn’t usually someone sitting there with a spreadsheet going, “Right, I need a man who earns 17% more than me.” It’s subtler than that. In everyday dating, it shows up as attraction towards signals that imply:

  • Competence (you’ve got your life handled)

  • Momentum (you’re going somewhere)

  • Social value (people rate you, you’re included, you lead)

  • Emotional steadiness (you’re not rattled by everything)

  • Lifestyle match (your world feels like an upgrade, not a downgrade)

If you want quick hypergamy examples, think of moments where someone gravitates towards the man who looks “sorted” - not necessarily the richest guy in the room, but the one who seems steady, valued, and moving forward.

And here’s the bit many guys miss: hypergamy isn’t only about income. For plenty of women, the strongest “up” signal is how you carry yourself. A man with average earnings but calm confidence, a solid circle, purpose, and good taste can easily outrank a higher-paid man who’s anxious, reactive, or trying to buy his way into being liked.

Is hypergamy “a female thing”?

Online, hypergamy is often framed as something only women do. That’s a lazy take.

Men choose “up” too - we just tend to prioritise different markers. I’ve met plenty of lads who will happily date a woman because she’s stunning, socially admired, connected, or simply makes them look good in a room. That’s status. That’s “up”.

So I see it like this: people date up in the ways they personally value most. The gender argument is loud, but it’s not always helpful.

The biggest myth: “Hypergamy means you can never win”

Some guys hear “women date up” and translate it to: I’m cooked. I’ll always be compared. I’ll never be enough.

That mindset is a shortcut to bitterness - and bitterness is a dating repellent.

A more calibrated way to view it is: attraction is selective. Most people don’t want “a partner”, they want a partner who feels like a strong choice. That’s normal. You do it too. When you’re genuinely excited about a woman, it’s because she stands out to you in some way - looks, charm, warmth, intelligence, vibe, whatever.

The point isn’t to panic about being judged. The point is to become the type of man who naturally passes the filters.

What actually drives “dating up”

When I strip the noise away, most “hypergamy” conversations come down to three drivers:

1) Options change behaviour

When someone has lots of attention, they tend to be pickier. That’s not evil. It’s just supply and demand playing out socially. Dating apps amplify this because attention is constant and low-effort.

2) Lifestyle friction is real

People usually don’t want to downgrade their day-to-day life. If someone is used to certain restaurants, travel, neighbourhoods, and circles, they’ll gravitate towards a partner who fits that world without struggle.

3) Feelings follow framing

If your life feels stable and expanding, you’re framed as a good bet. If your life feels chaotic or stagnant, you’re framed as risk. Most people prefer the former.

None of this requires doom. It just requires clear-eyed thinking - and if you’re interested in the psychology of hypergamy, it’s basically this: people respond to cues of safety, momentum, and social value, and those cues shape attraction more than any single number on a payslip.

Hypergamy vs compatibility

Here’s where the internet gets it wrong: it often treats hypergamy like the only force in dating. It isn’t.

Compatibility still matters - shared humour, values, attraction, timing, energy, communication style. I’ve seen women choose a man who’s not the “highest status” option because he makes them feel safe in their own skin, because the chemistry is obvious, because life with him feels easier, because he brings peace.

That’s why the best approach is not paranoia, but signal management plus compatibility screening. And it helps to remember the bigger picture: hypergamy and hypogamy are just labels for different directions people might date in status terms - the real world is usually a mix of motivations, not a single rule.

The male takeaway: what I do with this information

If I’m dating as a man, I don’t use hypergamy as an excuse. I use it as a lens.

I focus on what I can control

  • My body: strength, leanness, grooming, posture

  • My money: competence and stability, not flexing

  • My style: fitted basics, clean shoes, decent watch, good haircut

  • My social life: a real circle, not just “lads and pints”

  • My purpose: something I’m building that isn’t her

That last one is underrated. A man with purpose has gravity. You can feel it.

I avoid performing for approval

Trying to “prove” yourself telegraphs insecurity. It turns dating into an audition, and you’re the one begging for the role. I’d rather be warm, direct, and calm - and see if we fit.

I screen early

If someone is constantly comparing, constantly hinting at what you should provide, constantly testing in a way that feels exhausting - I don’t argue. I just step back. My time is valuable too.

I keep my standards

Hypergamy chat sometimes pushes men into the mindset of “take what you can get.” That’s how you end up with someone who doesn’t actually like you, just what you do for her.

I want mutual desire. I want easy affection. I want a woman who likes my presence, not just my potential.

What “hypergamy panic” does to a guy

I’ve watched men ruin their own chances by obsessing over this stuff.

  • They become suspicious of every compliment.

  • They read every interaction as a test.

  • They over-invest to “lock her down”.

  • They under-invest because they assume she’ll leave anyway.

  • They turn cold and then wonder why nothing warms up.

That’s not strategy. That’s self-sabotage.

A more common-sense approach is: date with eyes open, but don’t date scared.

A grounded way to think about it

If you want a simple framework you can actually use:

  1. Become attractive on multiple axes
    Looks, vibe, competence, lifestyle, social proof. Not all of them need to be elite - but you can’t neglect everything and hope personality carries.

  2. Pick women who already like you
    If attraction is lukewarm at the start, it rarely becomes blazing later. Your best relationships usually begin with clear interest.

  3. Choose fit over fantasy
    A woman can be beautiful and still be wrong for you. If her world and your world clash constantly, you’ll pay for it emotionally.

  4. Hold frame
    If you’re centred, decisive, and steady, you naturally rank higher. If you’re reactive, pleading, or trying to buy affection, you rank lower.

  5. Keep levelling up
    Not to “beat hypergamy”, but because it’s a good life. The side effect is better dating options.

So… what is hypergamy, really?

To me, hypergamy is just a word for a basic human pattern: people are attracted to advantages, and they often choose partners who represent an upgrade in the areas they value.

The mistake is turning that into a bitter story about men versus women. The useful move is turning it into a calibrated approach to your own life:

  • Build a life you’re proud of.

  • Present it well.

  • Date women who genuinely want you.

  • Walk away from draining dynamics quickly.

  • Keep your head clear and your standards intact.

That’s not cynical. That’s just common sense.

Iain Myles

Iain is an International Dating Coach for Men who’s coached 5,000+ guys and has over 360,000 followers worldwide. As the author of bestselling books at Kamalifestyles, he offers bespoke 1-on-1 coaching. His expertise has earned him appearances on BBC Radio, features in the Irish Examiner and over 100 million views on KamaTV.

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Hypergamy and Hypogamy